“Gruha Lakshmi Digital Marketing” portal launched in 2026 is associated with which state?

Karnataka launched Gruha Lakshmi Digital Marketing to promote women-led products online.

The initiative is spearheaded by the Department of Women and Child Development, Karnataka.

The portal is supported by Chief Minister Siddaramaiah and Deputy Chief Minister D. K. Shivakumar.

Lakshmi Hebbalkar leads the initiative, with G. Padmavathi as Chairperson of the Karnataka State Women’s Development Corporation.

Gruha Lakshmi is a state-backed e-commerce marketplace for women entrepreneurs.

The platform enables women to access national and global markets.

The initiative focuses on rural women, artisans, and small-scale producers.

The portal emphasizes verified sellers to ensure product authenticity and buyer trust.

Designed for smooth navigation and secure transactions, it helps women scale businesses.

The platform aims to enhance income sustainability for women entrepreneurs.

Women entrepreneurs can register online, via District In-charge Officers, or at the Department’s head office.